01 October 2022

A proud local partnership

In September 2021 Hamilton-based media company GLOBOX entered into a naming rights partnership with H3, Hamilton City Council’s event venues division, for its 6000-capacity indoor arena at Claudelands. One year on, with the partnership now bedded in, GLOBOX Arena, Claudelands is maximising on the strength of this relationship to help attract a diverse range of quality events to the city.

When thousands of fans packed into the venue in August to experience the TAB NZ Darts Masters 2022, the GLOBOX Arena logo sat proudly illuminated on each side of the stage.  With a large global television audience tuning into the event, it was a significant moment for both GLOBOX and H3 teams – after a two-year delay in hosting the event due to Covid-19, the return of the New Zealand leg of the Word Series of Darts was a celebration of a return to normality for live events like these.

Sean Murray, Hamilton City Council General Manager of Venues, Tourism and Major Events, says while Covid was around when the naming rights agreement was made with GLOBOX, no one could’ve anticipated what was to come – with major restrictions on events and venues throughout the first six months of the partnership.­

“To say that was a challenging period for events and venues would be an understatement.  For our naming rights partnership with GLOBOX to come into effect at a time when we couldn’t actually hold any events or welcome crowds into the arena was not a scenario we had pre-empted, so we were extremely grateful to have GLOBOX stick with us and ride out the storm alongside our H3 team,” he says.

Since the easing and eventual lifting of restrictions on events, H3 are thrilled to be now hosting a steady stream of diverse content in GLOBOX Arena.

Over the past few months the venue has hosted everything from ANZ Premiership netball, The Wiggles, L.A.B and Sticky Fingers, through to the annual Hospice Waikato & Montana Food & Events Bucket List Banquet and University of Waikato and Wintec graduations, with more exciting events and announcements on its way for the months ahead.

“We are very proud to have a great range of events coming through GLOBOX Arena, Claudelands once again. With the uncertainty of the past few years behind us, now is the time we can begin to really show GLOBOX the true value of our partnership.

“We know for Allan and the GLOBOX team, this relationship means much more to them than simply having their logo attached to the venue – it is about signalling their commitment to Hamilton, giving back to the community and remaining as invested as we are in making GLOBOX Arena as successful as it can be for our city, which is exactly what we’d hope for in a naming rights partner.”


The meaning behind the partnership

The GLOBOX Arena sponsorship and naming rights wasn't just about having our name sprawling across the Claudelands site (although that’s very cool). For us at GLOBOX, it’s always been about our drive to build a lasting partnership with Hamilton City and the wider community.

GLOBOX strives to always put our clients first and to ensure our digital billboard platform is affordable and accessible to growing businesses. We have partnered, and continue to partner, with many businesses to help them grow, build and develop their brand. This community of like-minded, driven business owners that we have grown with has shaped our ability to achieve bigger goals including the naming of GLOBOX Arena. Without our business partnerships, this wouldn’t be possible.

It's this GLOBOX Arena partnership that gives us the biggest sense of pride. To be able to support not only H3 and the Hamilton City Council with this partnership, but also all the organisations and events that they host at the GLOBOX Arena is such an important thing to be a part of. We thank Hamilton City Council and H3 for allowing us the opportunity to be able to do bigger things locally and to take Hamilton events to towns and cities throughout New Zealand with the continued exponential growth of the national GLOBOX network. Over the next week GLOBOX is launching one of Auckland's largest digital billboards at the doorstep of the University of Auckland, being 16 metres tall and 8 metres wide. Through this massive CBD GLOBOX digital billboard we will promote Hamilton and GLOBOX Arena events.

It’s fantastic to see the events space thriving again, seeing people from all over New Zealand enjoying our local Waikato hospitality, and experiencing all that the Arena can offer. We’re enthusiastic about our vibrant and resilient community and the GLOBOX Arena allows us to showcase this passion to the whole country.

 We love being able to support Waikato businesses, local communities and enterprises, while building a strong brand presence that is GLOBOX Arena. Furthermore, to provide an even more vibrant events space for Hamilton.

Allan Nicholson, GLOBOX